Team

The core team has emerged from the founding network as people committed to building this business as primary contributors. As an organization, we are much more concerned with accomplishments and contributions than we are with business card titles. In order of joining the organization, the core team includes:

Greg Berry
Greg is the initial founder of W1SDØM, holds the vision, spreads the words and supports the rest of the team with resources and connections that allow us to accomplish a significant goal.

Greg has over 20 years experience as an entrepreneur, with a focus on creating, convening and facilitating communities of action. He started his career in newsletter publishing, quickly morphed to the Internet, and then the World Wide Web as his primary canvas. Along the way, he developed media properties in radio, TV and print, always in service to encouraging a particular community towards some action. For three years, Greg followed a different path, working with world leaders at some of the world's most influential foundations to convene elite conferences where major issues -- from malaria control, to global media attitudes toward the Arab world, and African agriculture -- were not only discussed, but measurably impacted. Personally, he is a husband, father, passionate back country telemark skier and stands firm in his belief that the bicycle is one of the most transformative pieces of technology on the planet.

Greg blogs at nuance intelligence, tweets at @nuance_intel and connects at LinkedIn.

Jim Ruberto
Jim is the tech wizard for W1SDØM, advocating for simple and practical technology deployment. In a longstanding partnership, Jim and Greg have been evolving concepts around measuring reputation and contribution to community for 8 or 9 years, studying, testing and refining key hypotheses at the intersection of social capital and value creation.

Jim is a highly respected leader and contributor in the Drupal community, living the Open Space philosophy every day. His IT background is rooted in the classic developer profile -- he got a computer in his teens, and started making it do the things he wanted. As a professional, Jim spent his early career writing software for banks -- back when security and info protocols were not as developed as they are today. Jim's interest in biometrics started here, and he has developed some proprietary methods that rely on intuitive process, not brute force technology. As an architect at Geek Gene, Jim led the development of innovative reputation and incentive systems that rely on a mix of qualitative and quantitative measures of an individual's contribution to her community. Personally, Jim is a bass player and music producer, balancing his creating spirit across both hemispheres of the brain on a daily basis.

Jim tweets at @jruberto and connects at LinkedIn

Cameron Burgess
Cameron takes responsibility for a broad portfolio at W1SDØM, including UI design, advocacy for the needs of social entrepreneurs and other change agents, and tough-minded approach toward the value we are creating in the marketplace.

Cameron is an ex-pat Aussie, who owns and runs three companies that each serve the social&sustainable venture community. His consultancy -- uncompromise -- most closely captures his overall character; as a commercialization advisor to early-stage companies, he extracts the fluff and replaces it with hard-nosed business strategy, that allows the world-changing work of social entrepreneurs to actually create an impact on people, and the planet. Cameron has been a sustainability pioneer in Australia, having founded and advised many of the first sustainable minded enterprises in the country, including Australia's first organic restaurant, first sustainable commercial cleaning company, first cause-marketing firm, one of the first green hosting companies and the largest digital marketing company for wellness businesses in the world. Personally, Cameron is a husband and a yogi, and is in the process of migrating his life and passions to Boulder, CO.

Cameron blogs at cameronburgess.org, tweets at @uncompromise and connects at LinkedIn.

Heidi Cuppari
Heidi is responsible for sales and strategic relationships, as well as advocating internally for the needs, demands and challenges of the impact investing community.

Heidi has a long background as a change-maker and influencer, with a unique focus in online community organizing and fundraising.  After a business development role in the dot-com days of Silicon Alley (NY), Heidi became the NY State Deputy Campaign Director for Dean For America.  In that role, she organized tens of thousands of volunteers, and undertook significant fundraising responsibilities, leveraging the online awareness and fundraising tools that evolved into the machine which helped get President Barack Obama elected.  Heidi then went on to be the Director of Investor Relations at Acumen Fund, where she raised $8 million in one calendar year, and was responsible for managing relationships and events for high-net-worth individuals in Acumen's network.  Heidi also managed online community operations for Acumen.  Heidi moved to Boulder as the co-founder of mShopper, a mobile shopping start-up with socially conscious programs.  Personally, Heidi is mom to two young children and is deeply committed to the principals of conscious parenting.

Heidi blogs at heidicuppari.com, tweets at @heidicup and connects at LinkedIn.